A Better Soda.
Social media was the clear direction for deliverables; therefore, each composition fits into a perfect square grid for Instagram posts. Being that the target is in Gen Z, social media advertisements felt the most appealing and effective for Poppi consumers and will allow for better engagement with the brand similar to an online influencer entity.
SOCIAL MEDIA CAMPAIGN
Poppi isn’t just a trend—it’s a soda revolution. “A Better Soda” speaks to Gen Z’s love for aesthetics, influencers, and healthier choices without sacrificing flavor. With bold visuals, cheeky captions, and influencer buzz, this campaign redefines soda, making Poppi the must-have drink for the Instagram generation.