Warby Parker’s “Impact More Than Sight” campaign highlights the deeper impact of its “Buy A Pair, Give A Pair” program. With powerful imagery, each ad shows customers wearing their glasses, reflecting the life-changing effects of their purchase and Warby Parker’s matched donation.

Magazines are still a main form of media consumption for retail consumers and therefore, make a great outlet for retail advertising. Warby Parker being not only charitable, but fashionable will appeal to avid consumers fits well amongst other fashion and retail print ads.