The Better Egg.

Not all eggs are created equal, and Handsome Brook Farms is here to prove it. “The Better Egg” campaign exposes the unsettling truth about the chemicals found in most commercial eggs—ingredients you’d expect in pesticides, carpets, and stain removers, not your breakfast.

Print is useful because the copywriting allows the brand to share facts about other egg producers and compare others’ use of toxic chemicals to ethical hen raising and egg producing. Print ads could appeal also to consumers of health and cooking magazines.

Social media is perfect for catching the attention of viewers through the chemical fact about the physical object in viewers’ hands. It is more likely for them to view the brand’s page and learn more about what harmful ingredients are in most eggs compared to Handsome Brook Farms eggs.

By taking advantage of outdoor spaces and relating the chemical components to large physical objects, audiences can be reached throughout their daily lives and encourage consumers to think of their brand in transit to a food market or grocery store, leading to more purchases of their better eggs.