Horror Home
Avoiding your problems can turn them monstrous. This campaign adopts a vintage horror movie aesthetic to illustrate this idea about pest problems hiding in the shadows and growing larger like Hollywood monsters. By implementing Roach Motel from Black Flag you can avoid this mutant issue and face your pests head on.
Social Media is important for introducing the brand to new generation of the social media age like our college aged target audience.
Print is essential in advertising to consumers who already subscribe to home magazines and value home upkeep.
Outdoor Advertising is important for this campaign because large installations are perfect for depicting the central concept of a monstrous problem.